For more information on the financial terms used in this page, please consult the glossary.
Back in 1931, M&G pioneered the UK’s first mutual fund allowing people to pool their money together to invest in a portfolio of British blue-chip company shares. Since then, we’ve built an equities business and reputation around investment integrity, original thinking and innovation.
Today, our capabilities span the breadth of active strategies to investing in equities, or company shares.
Equities are shares of ownership in a company. When you buy equities, also known as shares, you're effectively becoming a part owner of that business. The fortunes of that company will typically be reflected in its share price, so if it does well the value of your shares should rise. Shareholders can also earn an income if a company pays out dividends. These generally represent a share in the company’s profits and can often vary depending on how the business is performing.
Looking at past information, shares have tended to perform better than investing your money in bonds, cash savings or property. Past performance is no guarantee of future performance.
Investing for the long term (10 years or more) means that short‑term dips in the market may smooth out over time, but the value of your investment can go down as well as up so you might not get back the amount you put in.
Including equities alongside other investments (like bonds or cash savings) could lower your overall risk while still potentially benefiting from the higher returns equities may give. The percentage you invest in equities should reflect the level of risk you’re willing to take.
There are also risks and considerations with investing in equities:
For more information, please refer to our M&G Guide to equities.
Spanning different investment styles and geographies, M&G Investments' active equities capabilities provide a broad suite of diversified, investment opportunities designed to align with different investment objectives and risk profiles.
Backed by a global network of more than 90 equity investing experts, the teams collaborate by sharing insights and in-depth research to identify the true long‑term growth potential of businesses around the world.
Built on a deep legacy of active equity investing, M&G’s equities platform strives to deliver performance for clients by exploring opportunities across markets, company sizes, and sectors.
While each fund differs in terms of its specific investment strategy, they can be grouped into different categories, according to their characteristics.
Our equities funds are what we call ‘building block’ funds – funds that you should hold only as part of a wider investment portfolio. You should also consider creating what’s called a ‘diversified portfolio’, meaning an investment portfolio that is spread across a blend of asset classes like equities, bonds and property. As different asset types are likely to perform well at different times and in different market conditions, investing in a good mix means you won't have ‘all your eggs in one basket’ and could mean more consistent returns over the long term too.
Find out more about diversification in our handy M&G Guides
Equity strategies that seek to deliver returns from investing in companies based in Asia.
Equity strategies that seek to deliver returns from investing in companies based in Europe.
Equity strategies that seek to deliver returns from investing in companies anywhere in the world.
Equity strategies that seek to deliver returns tracking the performance of given Index.
Equity strategies that seek to deliver returns investing in companies based in North America.
Equity strategies that seek to deliver returns investing in companies based in United Kingdom.
Before selecting funds you should read an up-to-date version of your chosen fund's 'Key Documents': Key Investor Information Document (KIID), Prospectus and, for funds with sustainability characteristics or with a sustainability label, the Consumer-Facing Disclosure (CFD). These can be found on each fund page and provide important information to help you understand the funds.
Like with any investment, you should carefully consider if investing in equities fits with your personal aims and objectives before investing. Importantly, you should also check that the profile of the funds match your own investment timeframe and appetite for risk and reward. You can find out more about the risks you need to consider before investing in our Key Investor Information Documents (KIIDs).
Once you’ve chosen your fund(s), the next step is deciding which investment product you’d like to hold them in. You can invest in equity funds through our full range of products – ISAs, Junior ISAs, OEICs and Savings Plans – depending on your goals and circumstances.
If you already know which fund and product are right for you, and have spoken to a financial adviser (if you have one), you can take the next step whenever you feel ready. Getting started is easy.
The views expressed on this webpage should not be taken as a recommendation, advice or forecast. We are unable to give financial advice. If you are unsure about the suitability of your investment, speak to your financial adviser.
The value of investments will fluctuate, which will cause prices to fall as well as rise and you may not get back the original amount you invested.
M&G Investment Management Limited (MAGIM), M&G Alternative Investment Management Limited (MAGAIM), M&G Securities Limited (MGSL) and M&G Financial Services Limited (MGFS) are registered in England and Wales under numbers (936683, 2059989, 90776, 923891) respectively. The registered address of MAGIM, MAGAIM, MGSL, and MGFS is 10 Fenchurch Avenue, London, EC3M 5AG. MAGIM, MAGAIM, MGSL, and MGFS are authorised and regulated by the Financial Conduct Authority (“FCA”) under numbers 119328, 122011, 122057, 122058 respectively.
